Business Administration


Marketing Concentration

Bachelor of Science in Business Administration - Marketing Concentration:

  • MK 385 Consumer Behavior
  • MK 411 Marketing Management
  • MK 453 Marketing Research and Information Systems
  • Business Electives: Choose any four courses listed below: 
    • MK 369 E-Marketing
    • MK 380 Advertising
    • MK 386 Retail
    • MK 389 Professional Selling
    • MK 395 International Marketing
    • MK 401 Sales Management
    • MK 455 Promotion Policies and Strategies
    • MK 463 Marketing Internship
    • MK 491 Seminar in Marketing
    • AR 218 Graphic Design Software
    • AR 318 Introduction to Graphic Design
    • LG 312 Transportation and Distribution Systems

TOTAL: 57–69 credit hours