This program is designed to provide students an in-depth understanding of the various marketing disciplines. The marketing major will provide students with the skills and knowledge necessary to find jobs in advertising, personal selling, marketing management, international marketing, retailing, marketing research and transportation among other careers. The curriculum is designed to cover trends in business and industry while considering professional ethics and social responsibility. A number of students with this major move to graduate study in management, marketing or other business specialties.
REQUIREMENTS FOR: B.S. MAJOR – 60 HOURS, 2.0 GPA
CORE CURRICULUM
| AC 201 | Principles of Accounting I | 3 cr. |
| AC 202 | Principles of Accounting II | 3 cr. |
| CS 140 | Introduction to Computer Science | 3 cr. |
| EC 141 | Principles of Macroeconomics | 3 cr. |
| EC 142 | Principles of Microeconomics | 3 cr. |
| EC 315 | Quantitative Research Methods | 3 cr. |
| FI 360 | Financial Management | 3 cr. |
| MA 120 | Basic Concepts of Statistics. | 3 cr. |
| MG 260 | Business Law I | 3 cr. |
| MG 261 | Business Law II | 3 cr. |
| MG 352 | Principles of Management | 3 cr. |
| MG 365 | Organizational Behavior | 3 cr. |
| MG 495 | Business Policy | 3 cr. |
| MK 351 | Principles of Marketing | 3 cr. |
| MK 385 | Consumer Behavior | 3 cr. |
| MK 395 | International Marketing | 3 cr. |
| MK 401 | Sales Management | 3 cr. |
| MK 411 | Marketing Management | 3 cr. |
| MK 455 | Promotional Policies and Strategies | 3 cr. |
| MK 491 | Seminar in Marketing | 3 cr. |
| Total | | 60 cr. |
ALL MAJORS MUST PASS A COMPREHENSIVE WRITTEN EXAMINATION.
