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Campus Degree

This program is designed to provide students an in-depth understanding of the various marketing disciplines. The marketing major will provide students with the skills and knowledge necessary to find jobs in advertising, personal selling, marketing management, international marketing, retailing, marketing research and transportation among other careers. The curriculum is designed to cover trends in business and industry while considering professional ethics and social responsibility. A number of students with this major move to graduate study in management, marketing or other business specialties.

REQUIREMENTS FOR: B.S. MAJOR – 60 HOURS, 2.0 GPA


CORE CURRICULUM

AC 201 Principles of Accounting I 3 cr.
AC 202 Principles of Accounting II 3 cr.
CS 140 Introduction to Computer Science 3 cr.
EC 141 Principles of Macroeconomics 3 cr.
EC 142 Principles of Microeconomics 3 cr.
EC 315 Quantitative Research Methods 3 cr.
FI 360 Financial Management 3 cr.
MA 120 Basic Concepts of Statistics. 3 cr.
MG 260 Business Law I 3 cr.
MG 261 Business Law II 3 cr.
MG 352 Principles of Management 3 cr.
MG 365 Organizational Behavior 3 cr.
MG 495 Business Policy 3 cr.
MK 351 Principles of Marketing 3 cr.
MK 385 Consumer Behavior 3 cr.
MK 395 International Marketing 3 cr.
MK 401 Sales Management 3 cr.
MK 411 Marketing Management 3 cr.
MK 455 Promotional Policies and Strategies 3 cr.
MK 491 Seminar in Marketing 3 cr.
Total
60 cr.

 

   

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