How to Apply

Undergraduate

Graduate

Bachelor of Science - Management/Marketing

For information on applying, call 1-877-505-1059 or email pssc@park.edu

This online Bachelor's degree program is designed to give the student an in-depth understanding of the various marketing disciplines. The marketing major will provide the student with the skills and knowledge necessary to find jobs in advertising, personal selling, marketing management, international marketing, retailing, marketing research and transportation among other careers. The curriculum is designed to cover trends in business and industry while considering professional ethics and social responsibility. A number of students with this major move into graduate study in management, marketing or other business specialties.

Courses are offered Online in an 8-week format, 5 terms a year.

Requirements for Admission

To enter this online business marketing degree completion program, a student must meet the following conditions: 

• Earned high school diploma, GED or equivalent
• a cumulative 2.0 GPA in all previous college study
• Completion of the Application for Admission and payment of the application fee.  

See the Online Learning Admissions Process web page for detailed information about our application and admissions process.

Students will need to complete at least 30 semester hours through Park University, with 15 hours in their major in order to receive a degree from Park University. 

A variety of credits may be transferred in from the following sources:

• Transferred courses with a 'C' or above grade from other regionally accredited colleges and universities
• CLEP/DSST/ACE credits
• VLE - Validated Learning Experience

For more information on the transfer of credits, please visit the Undergraduate Catalog.

Core Curriculum:

A total of 120 credit hours are required for degree completion.  Sixty-three (63) credits are in the major field distributed as follows:

• AC201 Principles of Accounting I 3 cr.
• AC202 Principles of Accounting II 3 cr.
• CS140 Introduction to Computers 3 cr.
• EC141 Principles of Economics I (Macro) 3 cr.
• EC142 Principles of Economics II (Micro) 3 cr.
• EC315 Intermediate Statistical Analysis 3 cr.
• FI360   Financial Management 3 cr.
• MA120 Basic Concepts of Statistics 3 cr.
• MG260 Business Law I 3 cr.
• MG261 Business Law II 3 cr.
• MG352 Principles of Management 3 cr.
• MG365 Organizational Behavior 3 cr.
• MG495 Business Policy 3 cr.
• MK351 Principles of Marketing 3 cr.
• MK380 Advertising 3 cr.
• MK385 Consumer Behavior 3 cr.
• MK395 International Marketing 3 cr.
• MK401 Sales Management 3 cr.
• MK411 Marketing Management 3 cr.
• MK453 Marketing Research and Information Systems 3 cr.
• MK491 Seminar in Marketing 3 cr.

TOTAL: 63 credits

General Education Requirements

Park University's Online Degree Programs are regionally accredited by the Higher Learning Commission, a member of the North Central Association of Colleges and Schools.

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