Bachelor of Science Online Degree
Completion in Management/Marketing
For information on applying, call 1-877-505-1059 or email online@park.edu
This online Bachelor's degree program is designed to give the student an in-depth understanding of the various marketing disciplines. The marketing major will provide the student with the skills and knowledge necessary to find jobs in advertising, personal selling, marketing management, international marketing, retailing, marketing research and transportation among other careers. The curriculum is designed to cover trends in business and industry while considering professional ethics and social responsibility. A number of students with this major move into graduate study in management, marketing or other business specialties.
Courses are offered Online in an 8-week format,
5 terms a year.
Requirements for Admission
To enter this online business marketing degree completion program, a
student must meet the following conditions:
- Earned high school diploma, GED or
equivalent
- a cumulative 2.0 GPA in
all previous college study
-
Completion of the Application for Admission and payment of the
application fee.
See the Online Learning Admissions Process web
page for detailed information about our application and admissions
process.
Students will need to complete at least 30
semester hours through Park University, with 12 hours in their major in order to receive a degree from Park University.
A variety of credits may be transferred in from
the following sources:
- Transferred courses with a 'C' or above
grade from other regionally accredited colleges and universities
- CLEP/DANTES/ACE credits
- VLE - Validated Learning Experience
For more information on the transfer of
credits, please visit the Undergraduate
Catalog.
Core Curriculum:
A total of 120 credit hours are required for degree
completion. Sixty (60) credits are in the major field distributed as follows:
- AC 201
Principles of Accounting I 3 cr.
- AC 202
Principles of Accounting II 3 cr.
- CS 140
Introduction to Computers 3 cr.
- EC 141
Principles of Economics I (Macro) 3 cr.
- EC 142
Principles of Economics II (Micro) 3 cr.
-
EC 315 Intermediate
Statistical Analysis 3 cr.
-
FI 360
Financial Management 3 cr.
- MA 120 Basic
Concepts of Statistics 3 cr.
-
MG 260
Business Law I 3 cr.
- MG 261
Business Law II 3 cr.
- MG 352 Principles of Management 3 cr.
- MG 365
Organizational Behavior 3 cr.
-
MG 495 Business
Policy 3 cr.
- MK 351
Principles of Marketing 3 cr.
- MK 385
Consumer Behavior 3 cr.
- MK 395
International Marketing 3 cr.
- MK 401 Sales
Management 3 cr.
- MK 411
Marketing Management 3 cr.
- MK455
Promotional Policies and Strategies 3 cr.
- MK 491
Seminar in Marketing 3 cr.
TOTAL: 60
credits
General Education Requirements
Park University's Online Degree Programs are regionally accredited by the Higher Learning Commission, a member of the North Central Association of Colleges and Schools.
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