Park University Strategic Plan
Serving Those Who Serve Their Community and Country with Personalized, Globally-Relevant Education for Life.
Strategic Priorities
PRIORITY 2 : STRENGTHEN THE PARK BRAND
Park University has worked long, hard and successfully to distinguish Park as a nationally recognized non-profit university of choice for those who serve their community and country. We also are known for the personalized education that we provide to help individuals achieve their life-long learning goals.

But our brand is more than a marketing identity. The Park brand is, at its very core, our people—students, faculty, staff, alumni and members of diverse communities whose success reflects the difference that Park can make in the lives of learners of all ages.

To continue to serve new communities of learners around the globe, and to remain competitive in a world where financial resources are stretched, we must do more to strengthen our image and name recognition.

Priority Two Overview
We will continually gauge our success in this important priority by using data-driven measures, nationally recognized rankings and benchmarking, and documentation of student, alumni, faculty and staff achievements. To continue to serve new communities of learners around the globe, and to remain competitive in a world where economic resources are stretched, we will take innovative new steps to strengthen our image and name recognition.


Strategic Priorities
ENSURE STUDENT SUCCESS
At Park University, quality education is job one and it is our core commitment...more
STRENGTHEN THE
PARK BRAND

Our brand is more than a marketing identity...more
ENSURE CUSTOMER SERVICE & ORGANIZATIONAL EFFECTIVENESS
Tracking measures ensuring consistent experience...more
OPTIMIZE THE USE OF TECHNOLOGY
Expanding the University’s reach into new global markets...more
STRENGTHEN PARK'S
FISCAL POSITION

A balanced approach to increasing revenue from tuition and non-tuition sources...more



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