Faculty Directory
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William Venable
william.venable@park.edu
Assistant Professor of Marketing and Management
McAfee Memorial Library Room 319D
(816) 584-6851 |
Areas of Expertise
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Prior to joining Park, I spent more than 20 years in marketing and finance, in positions with divisions of Merrill Lynch, Dean Witter Discover & Co., 20th Century-Fox Film Corporation, AMC Entertainment, Western Resources, Rockhurst University, Hallmark Cards, UMB Bank, and Sprint. I also served as an adjunct instructor in the marketing departments at Rockhurst University and Avila University.
Throughout my career I have remained very active in the small business community, serving on the boards of several startups and workouts. I retain my professional ties with involvement in my own marketing research firm, and my own commercial property development company. Not only involved in the Kansas City community; I am also concerned with international trade and have participated in three economic missions to Mexico since 1996. In that capacity I served as a consultant, helping Mexican firms identify target markets in the United States. |
Research Topics
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I am currently completing my dissertation on database strategies for fund raising in education, the arts and social programs.
Most recently I directed the research of two Park University students in the development of a database of businesses within 100 miles, either side, of the NAFTA Corridor between Canada and Mexico. Their goal was to identify firms having a high propensity to conduct international business along the corridor and on to the APEX route to the Pacific Rim. |
Courses Taught
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Undergraduate Programs:
MK351—Principles of Marketing
MK411—Marketing Management
MK453—Marketing Research and Information Systems
Graduate Programs:
MG695—Business Policy and Strategy |
Selected Publications |
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I am currently completing my dissertation on database strategies for fund raising in education, the arts and social programs. Kansas City Barbeque: From the Kansas City Barbeque Inner Circle by Bill Venable, Rick Welch, and Bruce Daniel. Hyperion Books; 1st edition, May, 1996. |
Recent Teaching Innovations |
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While in my doctoral program I was a member of the Research Committee for the Initiative for Competitive Inner Cities with Dr. Michael Porter of the Harvard Business School. |
Awards
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Arthur Mag Ph.D. Fellowship, University of Missouri - Kansas City
Marjorie Powell Allen Graduate Fellowship - University of Missouri - Kansas City |
Academic Positions
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Program Coordinator - Undergraduate Marketing
Park University Undergraduate Research Advisory Committee
Park University Symposium for Undergraduate Research Steering Group
Internationalizing the Curriculum Committee, Member
Global Future, Faculty Participant
Park Chapter of the American Marketing Association, Faculty Moderator |
Nonacademic Positions
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Greater Kansas City Chamber of Commerce Centurion Alumni, Past PresidentThe O.E. Ellis Society, Founder
Kansas City - Guadalajara Sister City Committee, Secretary
The Greater Kansas City International Business Development Center, Inc. - Board |
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