About the ProgramStudents enrolling in Park University’s Bachelor of Business Administration in Kansas City or at one of our campus centers across the country receive a broad education covering the major functional areas of business. This undergraduate major will help a student prepare for a career in business or government leadership and provide him/her with knowledge and skills desired by all types of employers. It can also give one the background to organize and manage his/her family business.
Graduates typically seek business administration jobs in production management, personnel management, marketing management, or financial management. Many serve their communities as marketing or management specialists in insurance, real estate, investments, banking, communications, manufacturing, retailing and wholesaling. A number of students with a Business Administration degree move into graduate study in law, management, or other business specialties.