Marketing Degree

Succeed in this creative, results-oriented field by studying consumer behavior, sales strategies and the latest digital marketing techniques.

Our Marketing and Digital Marketing programs provide you with in-depth understanding of marketing disciplines, including trends in business and industry.

You’ll graduate with the skills and knowledge necessary for jobs in advertising, marketing management, retailing, market research, digital marketing and many other fields. You might also pursue graduate work in management, marketing or related business specialties.

Locations & Learning Options

  • Online
  • Parkville
  • Gilbert
  • Campus Centers





Adrian James

Dr. Adrian James

Associate Dean, Robert W. Plaster School of Business
Associate Professor of Management


Toni-Rochelle Ford

Dr. Toni-Rochelle Ford

Associate Professor, Marketing

Dr. Henry Roehrich

Dr. Hank Charles Roehrich

Professor of Management/Marketing

Park University logo placeholder image

Dr. Robert J. Gillis

Assistant Teaching Professor

As a student in our Marketing degree program, you’ll engage in market research and explore information systems to track data and projects. You’ll also hone your management techniques while maintaining professional ethics and social responsibility.


    You’ll have the skills and experience for careers such as:

  • Marketing Manager
  • Sales and/or Sales Management
  • Business Intelligence Analyst
  • Account Manager
students at graduation
Lenexa, KS Campus Center

Program Highlights

Choose your track

Marketing students at Park University have a choice of three paths. You can get a bachelor’s degree by completing a broad range of Marketing classes. Or, you can choose a Marketing Minor or Marketing Graduate Certificate.

Digital Marketing

The Digital Marketing bachelor’s degree and minor programs equip you with skills relevant to the digital landscape, which has become the “new normal” in the world of business. Demand continues to grow for marketing professionals with an in-depth understanding of the applications and implications of digital technologies.

Marketing graduates are ready to enter in-demand fields, like:

  • Brand and Product Management
  • Business-to-Business Marketing
  • Digital Marketing
  • International Marketing
  • Marketing Research
  • Retailing Management


We strongly encourage internships, which provide you with practical experience and networking opportunities. You can earn as many as 6 credit hours while exploring your career prospects.

Related programs

Park University is accredited by the Higher Learning Commission.

Park University is a private, non-profit, institution of higher learning since 1875.