Marketing Degree
Succeed in this creative, results-oriented field by studying consumer behavior, sales strategies and the latest digital marketing techniques.
Our Marketing and Digital Marketing programs provide you with in-depth understanding of marketing disciplines, including trends in business and industry.
You’ll graduate with the skills and knowledge necessary for jobs in advertising, marketing management, retailing, market research, digital marketing and many other fields. You might also pursue graduate work in management, marketing or related business specialties.
Locations & Learning Options
- Online
- Parkville
- Gilbert
- Campus Centers
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Dr. Adrian James
Associate Dean, Robert W. Plaster School of Business
Associate Professor of Management
adrian.james@park.edu
Careers
- You’ll have the skills and experience for careers such as:
- Marketing Manager
- Sales and/or Sales Management
- Business Intelligence Analyst
- Account Manager
Program Highlights
Choose your track
Marketing students at Park University have a choice of three paths. You can get a bachelor’s degree by completing a broad range of Marketing classes. Or, you can choose a Marketing Minor or Marketing Graduate Certificate.
Digital Marketing
The Digital Marketing bachelor’s degree and minor programs equip you with skills relevant to the digital landscape, which has become the “new normal” in the world of business. Demand continues to grow for marketing professionals with an in-depth understanding of the applications and implications of digital technologies.
Marketing graduates are ready to enter in-demand fields, like:
- Brand and Product Management
- Business-to-Business Marketing
- Digital Marketing
- International Marketing
- Marketing Research
- Retailing Management
Internships
We strongly encourage internships, which provide you with practical experience and networking opportunities. You can earn as many as 6 credit hours while exploring your career prospects.
