Marketing Degree

Succeed in this creative, results-oriented field by studying consumer behavior, sales strategies and the latest digital marketing techniques.

Our Marketing degree provides you with in-depth understanding of marketing disciplines, including trends in business and industry. You’ll graduate with the skills and knowledge necessary for jobs in advertising, marketing management, retailing, market research, sales and sales management, digital marketing and many other fields. You might also pursue graduate work in management, marketing or related business specialties.

Locations & Learning Options

Campus Centers, Gilbert, Online & Parkville

Business Administration Marketing Concentration B.S.

Campus Centers, Online & Parkville

Marketing, Graduate Certificate

Management/Marketing B.S.

Online & Parkville

Marketing (For Business Majors) Minor

Marketing (For Non-Business Majors) Minor

Parkville

Digital Marketing (For Non-Business Majors), Minor

Digital Marketing (For Business Majors), Minor

Business Administration, Digital Marketing Concentration

Business Administration Marketing Concentration B.S.

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Management/Marketing B.S.

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Marketing, Graduate Certificate

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Marketing (For Business Majors) Minor

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Marketing (For Non-Business Majors) Minor

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Digital Marketing

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Kirby R. Brown


Dean, College of Management
kirby.brown@park.edu

Adrian James

Dr. Adrian James

Associate Dean, Robert W. Plaster School of Business
Associate Professor of Management
adrian.james@park.edu

Mohamed Abualhaija

Chair
Associate Professor of Accounting
mohamed.abualhaija@park.edu

Dr. Julia Creek


Associate Professor of International Business
jcreek@park.edu

Toni-Rochelle Ford

Dr. Toni-Rochelle Ford


Associate Professor, Marketing
tford@park.edu

Dr. Henry Roehrich


Professor of Management/Marketing
henry.roehrich@park.edu

As a student in our Marketing degree program, you’ll engage in market research and explore information systems to track data and projects. You’ll also hone your management techniques while maintaining professional ethics and social responsibility.

Careers

    You’ll have the skills and experience for careers such as:

  • Marketing Manager
  • Sales and/or Sales Management
  • Business Intelligence Analyst
  • Account Manager
students at graduation
Lenexa, KS Campus Center

Program Highlights

Choose your track

Marketing majors at Park University have a choice of three paths. You can get a general marketing degree by completing a broad range of Marketing classes. Or, you can choose from two distinct tracks: Digital Marketing or Professional Sales, which include the Marketing core as well as classes in the two specialized areas.

Digital Marketing

The Digital Marketing track equips you with skills relevant to the digital landscape, which has become the “new normal” in the world of business. Demand continues to grow for marketing professionals with an in-depth understanding of the applications and implications of such technologies.

Professional Sales

The Professional Sales track provides you with the opportunity to concentrate in the growing field of professional sales, which is always in demand regardless of the business and industry.

Marketing degree graduates are ready to enter in-demand fields, like:

  • Brand and Product Management
  • Business-to-Business Marketing
  • Digital Marketing
  • International Marketing
  • Marketing Research
  • Retailing Management

Internships

We strongly encourage internships, which provide you with practical experience and networking opportunities. You can earn as many as 6 credit hours while exploring your career prospects.

Related programs

Park University’s degree programs are accredited by the Higher Learning Commission.

Park University is a private, non-profit, institution of higher learning since 1875.