Marketing Degree
Succeed in this creative, results-oriented field by studying consumer behavior, sales strategies and the latest digital marketing techniques.
Our Marketing degree provides you with in-depth understanding of marketing disciplines, including trends in business and industry. You’ll graduate with the skills and knowledge necessary for jobs in advertising, marketing management, retailing, market research, sales and sales management, digital marketing and many other fields. You might also pursue graduate work in management, marketing or related business specialties.
Locations & Learning Options
Campus Centers, Online & Parkville
Marketing, Graduate Certificate
Online & Parkville
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Dr. Adrian James
Associate Dean, Robert W. Plaster School of Business
Associate Professor of Management
adrian.james@park.edu
Careers
- You’ll have the skills and experience for careers such as:
- Marketing Manager
- Sales and/or Sales Management
- Business Intelligence Analyst
- Account Manager
Program Highlights
Choose your track
Marketing majors at Park University have a choice of three paths. You can get a general marketing degree by completing a broad range of Marketing classes. Or, you can choose from two distinct tracks: Digital Marketing or Professional Sales, which include the Marketing core as well as classes in the two specialized areas.
Digital Marketing
The Digital Marketing track equips you with skills relevant to the digital landscape, which has become the “new normal” in the world of business. Demand continues to grow for marketing professionals with an in-depth understanding of the applications and implications of such technologies.
Professional Sales
The Professional Sales track provides you with the opportunity to concentrate in the growing field of professional sales, which is always in demand regardless of the business and industry.
Marketing degree graduates are ready to enter in-demand fields, like:
- Brand and Product Management
- Business-to-Business Marketing
- Digital Marketing
- International Marketing
- Marketing Research
- Retailing Management
Internships
We strongly encourage internships, which provide you with practical experience and networking opportunities. You can earn as many as 6 credit hours while exploring your career prospects.
