Marketing Degree

Succeed in this creative, results-oriented field by studying consumer behavior, sales strategies and the latest digital marketing techniques.

Our Marketing degree provides you with in-depth understanding of marketing disciplines, including trends in business and industry. You’ll graduate with the skills and knowledge necessary for jobs in advertising, marketing management, retailing, market research, sales and sales management, digital marketing and many other fields. You might also pursue graduate work in management, marketing or related business specialties.

Locations & Learning Options

Campus Centers, Online & Parkville

Marketing, B.S.B.A.

Marketing, Graduate Certificate

Digital Marketing, B.S.B.A.

Online & Parkville

Marketing, Minor

Digital Marketing, Minor





Kirby Brown

Kirby R. Brown

Dean, College of Management

Adrian James

Dr. Adrian James

Associate Dean, Robert W. Plaster School of Business
Associate Professor of Management

Mohamed Abualhaija

Associate Professor of Accounting

Dr. Julia Creek

Associate Professor of International Business

Toni-Rochelle Ford

Dr. Toni-Rochelle Ford

Associate Professor, Marketing

Dr. Henry Roehrich

Dr. Henry Roehrich

Professor of Management/Marketing

Park University logo placeholder image

Dr. Robert J. Gillis

Assistant Teaching Professor

As a student in our Marketing degree program, you’ll engage in market research and explore information systems to track data and projects. You’ll also hone your management techniques while maintaining professional ethics and social responsibility.


    You’ll have the skills and experience for careers such as:

  • Marketing Manager
  • Sales and/or Sales Management
  • Business Intelligence Analyst
  • Account Manager
students at graduation
Lenexa, KS Campus Center

Program Highlights

Choose your track

Marketing majors at Park University have a choice of three paths. You can get a general marketing degree by completing a broad range of Marketing classes. Or, you can choose from two distinct tracks: Digital Marketing or Professional Sales, which include the Marketing core as well as classes in the two specialized areas.

Digital Marketing

The Digital Marketing track equips you with skills relevant to the digital landscape, which has become the “new normal” in the world of business. Demand continues to grow for marketing professionals with an in-depth understanding of the applications and implications of such technologies.

Professional Sales

The Professional Sales track provides you with the opportunity to concentrate in the growing field of professional sales, which is always in demand regardless of the business and industry.

Marketing degree graduates are ready to enter in-demand fields, like:

  • Brand and Product Management
  • Business-to-Business Marketing
  • Digital Marketing
  • International Marketing
  • Marketing Research
  • Retailing Management


We strongly encourage internships, which provide you with practical experience and networking opportunities. You can earn as many as 6 credit hours while exploring your career prospects.

Related programs

Park University is accredited by the Higher Learning Commission.

Park University is a private, non-profit, institution of higher learning since 1875.