Marketing

Succeed in this creative, results-oriented field by studying consumer behavior, sales strategies and the latest digital marketing techniques.

Our Bachelor of Science in Marketing degree provides you with in-depth understanding of marketing disciplines, including trends in business and industry. You’ll graduate with the skills and knowledge necessary for jobs in advertising, marketing management, retailing, market research, sales and sales management, digital marketing and many other fields. You might also pursue graduate work in management, marketing or related business specialties.

Locations & Learning Options

  • Online
  • Kansas City Metro
  • Phoenix, AZ – Luke AFB
  • Tucson, AZ – Davis Monthan AFB
  • Fort Irwin, CA – Fort Irwin Base
  • Waynesville, MO – Fort Leonard Wood
  • Great Falls, MT – Malmstrom AFB
  • Havelock, NC – MCAS Cherry Point
  • Alamogordo, NM – Holloman AFB
  • Grand Forks, ND – Grand Forks AFB
  • Minot, ND – Minot AFB
  • Charleston, SC – Joint Base Charleston
  • Millington, TN – NSA Mid-South
  • Austin, TX
  • Del Rio, TX – Laughlin AFB
  • San Angelo, TX – Goodfellow AFB
  • Northeast San Antonio, TX – Randolph AFB
  • Ogden, UT – Hill AFB
  • Fort Myer, VA
  • Arlington, VA – MCB Henderson Hall
  • Quantico, VA – MCB Quantico
  • Spokane, WA – Fairchild AFB

We offer Marketing minors for for Business and non-Business majors. The Minor for Business majors puts a strong emphasis on advanced Marketing classes, while the minor for non-Business majors introduces basic business principles as well as select Marketing classes.

B.S. MAJOR – 60 HOURS , 2.0 GPA

Degree also known as Bachelor of Science in Business/Marketing

Business Core ………..39 cr.

AC 201 Principles of Financial Accounting …………. 3 cr.

AC 202 Principles of Managerial Accounting ………. 3 cr.

IS 141 Applied Computer Technology for Business* ………. 3 cr.

EC 141 Principles of Macroeconomics ……….. 3 cr.

EC 142 Principles of Microeconomics ……….. 3 cr.

FI 360 Financial Management …………. 3 cr.

IB 315 International Business Perspectives …………. 3 cr.

MA 120 Basic Concepts of Statistics

– OR – ……….. 3 cr.

MA 171 Finite Math

MG 260 Business Law I ……………. 3 cr.

MG 315 Advanced Business Statistics ………………….. 3 cr.

MG 371 Management and Organizational Behavior 3 cr.

MG 495 Business Policy ………3 cr.

MK 351 Principles of Marketing ………… 3 cr.

*IS 141 is a required course for students with majors within the School of Business and satisfies the requirement for CS 140.

Marketing Requirements …………21 cr.

MK 385 Consumer Behavior ………3 cr.

MK 411 Marketing Management ……….. 3 cr.

MK 453 Marketing Research & Information Systems ……………. 3 cr.

Choose any 4 courses listed below: AR 218, AR 231, LG 312, MK 369, MK 380, MK 386, MK 389, MK 395, MK 401, MK 405, MK 455, MK 463, MK 491

DIGITAL MARKETING TRACK ………. 24 cr.

AR 218 Graphic Design Software………. 3 cr.

CA 218 Public Relations ………….. 3 cr.

CA 224 Digital Media Skills ………3 cr.

MK 369 E-Marketing……….. 3 cr.

MK 385 Consumer Behavior …….. 3 cr.

MK 405 Social Media Marketing ……….. 3 cr.

MK 411 Marketing Management ……….. 3 cr.

MK 453 Marketing Research and Information Systems …………… 3 cr.

PROFESSIONAL SALES TRACK……………….. 21 cr.

MK 385 Consumer Behavior ……………. 3 cr.

MK 386 Retailing Administration ……… 3 cr.

MK 389 Professional Selling ……………… 3 cr.

MK 401 Sales Management ………………. 3 cr.

MK 411 Marketing Management ………………. 3 cr.

MK 453 Marketing Research and Information Systems …………… 3 cr.

IB 331 International Negotiations …………… 3 cr.

TOTAL ……………. 60 cr.

As a student in our Marketing program, you’ll engage in market research and explore information systems to track data and projects. You’ll also hone your management techniques while maintaining professional ethics and social responsibility.

Careers

Marketing graduates are ready to enter in-demand fields, like:

  • Brand and Product Management
  • Business-to-Business Marketing
  • Digital Marketing
  • International Marketing
  • Marketing Research
  • Retailing Management

You’ll have the skills and experience for careers such as:

  • Marketing Manager
  • Sales and/or Sales Management
  • Business Intelligence Analyst
  • Account Manager
students at graduation
student in class

Program Highlights

Choose your track

Marketing majors at Park University have a choice of three paths. You can get a general marketing degree by completing a broad range of Marketing classes. Or, you can choose from two distinct tracks: Digital Marketing or Professional Sales, which include the Marketing core as well as classes in the two specialized areas.


Digital Marketing

The Digital Marketing track equips you with skills relevant to the digital landscape, which has become the “new normal” in the world of business. Demand continues to grow for marketing professionals with an in-depth understanding of the applications and implications of such technologies.


Professional Sales

The Professional Sales track provides you with the opportunity to concentrate in the growing field of professional sales, which is always in demand regardless of the business and industry.


Internships

We strongly encourage internships, which provide you with practical experience and networking opportunities. You can earn as many as 6 credit hours while exploring your career prospects.

Faculty

Our faculty are academics and working professionals who strive to impart a firm theoretical foundation while exploring cutting-edge trends in marketing. Your instructors provide personalized attention inside and outside the classroom, facilitating both academic and career opportunities.


 

Dr. Penelope DeJong

Associate Professor of Marketing
Penelope.DeJong@Park.edu

Dr. Henry Roehrich

Associate Professor of Marketing/Management
henry.roehrich@park.edu

Related programs

Park University’s degree programs are accredited by the Higher Learning Commission.

Park University is a private, non-profit, institution of higher learning since 1875.