Online and On-Campus w/Online Courses
Program Available
Bachelor's
Program Type
Total Credits
120
Affordability
Private School Education At State School Prices
Why Study Business Analytics?
Earning a business analytics degree equips students with the ability to think analytically and make informed, ethical decisions using data-driven methods. The bachelor’s degree in business analytics blends foundational concepts in analytical thinking and societal context with hands-on experience in data collection, data analysis, and visualization. Through application projects, students gain practical skills in solving real-world business problems and communicating results effectively to decision-makers and stakeholders. A Bachelor of Science in Business Administration with a focus on Business Analytics prepares graduates to add meaningful value to organizations by turning complex data into clear, actionable insights.
What You’ll Learn
- During your business analytics degree, you will learn core business competencies, including financial accounting, economics, statistics, organizational behavior and marketing principles.
- You will learn various theoretical and practical approaches to analytics and develop an understanding of the role of data science, information and logic in the analytical thinking and reasoning processes.
- A business analytics bachelor’s degree will equip you to evaluate the relevance, completeness, and trustworthiness of data. You will learn the methods and tools of collecting, storing, cleaning, and manipulating data and be able to understand and mitigate the biases inherent to all stages of the data life cycle.
- A bachelor’s degree in business analytics helps you develop data visualization and storytelling skills that enable you to present data insights to a non-technical audience by effectively using analytics and data visualization tools.
- You will be able to apply prescriptive analytics, risk analysis, and predictive analytics to predict potential outcomes and inform the decision-making process within your organization.
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Dr. Adrian James
Interim Dean, College of Management
Associate Professor of Management
adrian.james@park.edu
Tuition & Fees
Park University offers a transparent and student-focused approach to tuition and financial aid. Our tuition structure is designed to be competitive and manageable, and our financial aid counselors are available to guide you through every step of the process. From understanding your cost breakdown to exploring funding options, we ensure that financial planning is clear, personalized, and aligned with your educational journey.
Admission Requirements
Ready to take the next step in your education? Park University welcomes applicants with a high school diploma or equivalent who meet our undergraduate admission standards. Bachelor’s degrees require 120 credit hours, including coursework tailored to your major and core academic skills. To graduate, you’ll need to maintain a 2.0 GPA in your major and complete at least 30 credit hours at Park to meet the residency requirements, 15 of which must be earned in the major core. Whether you’re starting fresh or transferring in, we’re here to help you build a strong foundation for your future.
Visit Admissions Policies and Procedures to learn more about admission requirements at Park University.
Business Analytics Career & Future Opportunities
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*General salary and employment outcomes vary by geographic area, previous work experience, education and opportunities for employment that are outside of Park University’s Control. The labor market and average salary range can be explored further at the U.S. Bureau of Labor and Statistics.
FAQs: B.S.B.A. Business Analytics
Yes, Park University offers a fully online business analytics degree designed for flexibility and accessibility. The business analytics degree online format enables students to develop expertise in data analysis, business intelligence, and strategic decision-making, while balancing work and personal commitments.
Graduates are prepared for roles such as business intelligence analyst, data analyst, operations research associate, and web analytics specialist. The program emphasizes the use of analytical tools, data mining, and real-world business problem-solving to support informed decision-making across various industries.
Yes, Park University’s business analytics program integrates hands-on experience with industry-standard tools, including Python and Tableau. These platforms are crucial for data visualization, predictive modeling, and managing large datasets in modern business environments.
The program equips students with in-demand skills in big data analytics, data analysis, business intelligence, artificial intelligence, and predictive modeling, essential for roles such as business analyst, data strategist, business intelligence developer or operations manager. With hands-on training in tools like Python and Tableau, graduates are equipped to drive data-informed decisions across various industries, including finance, healthcare, and technology.
Ready To Take The Next Step?
Class Start Dates: Term Dates