Online
Program Available
Graduate Certificate
Program Type
Total Credits
12
Affordability
Private School Education At State School Prices
Why Study Business Analytics?
A business analytics graduate certificate provides students with essential skills to bridge technology and data-driven decision-making in business and related fields. Through hands-on projects, students gain experience working with big data, data mining, predictive modeling, data analysis, and data visualization. The Graduate Certificate in Business Analytics enhances analytical abilities, equips students to turn complex datasets into actionable insights using the latest tools and technologies, and gives professionals a competitive edge in roles that require data-informed decisions and strategic thinking.
What You’ll Learn
- Discover the connection between business analytics and related fields, such as statistics and information systems, the current state of the business analytics field, and what the future may hold and the ethical considerations of business analytics and data science.
- You will have the opportunity to practice working with big data, data mining, predictive models, and data visualization, as well as analyze marketing and web data.
- In the graduate certificate in business analytics, you will learn how to forecast business data using statistical and machine learning techniques, including time series models like ARIMA and advanced algorithms like RNNs and LSTMs. Through project-based learning and tools like Python, R, or EViews, you’ll gain hands-on experience analyzing real-world data.
- You will learn to design and build interactive business intelligence dashboards using Tableau, with a focus on stakeholder needs, KPIs, and effective data visualization. You will also explore the use of balanced scorecards to support business performance and decision-making across organizational levels.
- The business analytics graduate certificate courses equip you to apply statistical analysis and other forms of data analysis to solve business problems. You will design an analytical methodology, implement the analysis using relevant software tools, and evaluate the results, including their limitations and applicability to support business decisions.
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Dr. Adrian James
Interim Dean, College of Management
Associate Professor of Management
adrian.james@park.edu
Tuition & Fees
Park University offers a transparent and student-focused approach to tuition and financial aid. Our tuition structure is designed to be competitive and manageable, and our financial aid counselors are available to guide you through every step of the process. From understanding your cost breakdown to exploring funding options, we ensure that financial planning is clear, personalized, and aligned with your educational journey.
Admission Requirements
Park University’s graduate certificate programs are designed for professionals looking to deepen their expertise. To apply, you’ll need a bachelor’s degree from an accredited institution and a minimum GPA of 2.75. You can pursue a certificate on its own or alongside a graduate degree—with your advisor’s approval. Keep in mind that certificate admission doesn’t automatically grant entry to a full graduate program. To earn the certificate, you’ll need to maintain a 3.0 GPA and complete 75% of the program coursework at Park to meet the residency requirements.
Visit Admissions Policies and Procedures to learn more about admission requirements at Park University.
Business Analytics Career & Future Opportunities
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*General salary and employment outcomes vary by geographic area, previous work experience, education and opportunities for employment that are outside of Park University’s Control. The labor market and average salary range can be explored further at the U.S. Bureau of Labor and Statistics.
FAQs: Business Analytics Graduate Certificate
Yes, you can earn a graduate certificate in business analytics online at Park University, allowing working professionals to build advanced data skills without disrupting their careers. The flexible format is ideal for those seeking to upskill in data analysis, data management, and business intelligence tools.
The business analytics program provides hands-on training in industry-standard tools such as SQL, Python, Tableau, and Excel for data visualization, data mining, and predictive analytics. These skills are crucial for addressing real-world business problems and making data-driven decisions.
Absolutely. This graduate certificate is designed for professionals seeking to transition into roles such as business analyst, data analyst, or business intelligence developer. It focuses on applying analytical models and big data techniques to improve business performance across industries.
No specific undergraduate major is required; however, a foundational understanding of statistics or business concepts is beneficial. The online program is structured to support learners from diverse academic and professional backgrounds who are motivated to develop data analytics expertise.
Ready To Take The Next Step?
Class Start Dates: Term Dates