Online
Program Available
Undergraduate Certificate
Program Type
Total Credits
15
Affordability
Private School Education At State School Prices
Why Study Business Analytics?
The business analytics certificate equips you with practical skills in data analysis, visualization, and decision-making that are highly valued in today’s data-driven job market. The certificate in Business Analytics enhances any major by adding a technical edge and making graduates more attractive to employers across industries. At Park University, the business analytics certificate offers a focused and time-efficient way to gain proficiency in tools such as Excel, SQL, Tableau, and Python without committing to a full degree program. The Business Analytics Undergraduate Certificate also serves as a strong foundation for further study or immediate entry into roles involving data-informed business strategy.
What You’ll Learn
- The certificate in business analytics covers the theoretical and practical approaches to analytics, teaching students to apply analytical thinking and reasoning. You will learn the structured steps of the analytical process and develop an understanding of the critical role of data, information, and logic in effective decision-making.
- You will learn various decision-making techniques and perspectives, including Psychological Decision Making, Behavioral Economics with its Rational Agent Theory and Utility Theory.
- Gain entry-level business analytics skills while developing a managerial perspective for making informed business decisions using data. Discover the essential steps for creating a supportive environment for analytics through an overview of key concepts, applications, processes, and techniques, illustrated with real-world case studies.
- Apply data mining, prescriptive analytics, and predictive analytics to complex business problems by conducting an ethical analysis of the data.
- Develops your ability to analyze and present data insights by exploring data sources and requirements and applying visualization and storytelling techniques through analytics tools to communicate findings to non-technical audiences effectively.
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Dr. Adrian James
Interim Dean, College of Management
Associate Professor of Management
adrian.james@park.edu
Tuition & Fees
Park University offers a transparent and student-focused approach to tuition and financial aid. Our tuition structure is designed to be competitive and manageable, and our financial aid counselors are available to guide you through every step of the process. From understanding your cost breakdown to exploring funding options, we ensure that financial planning is clear, personalized, and aligned with your educational journey.
Admission Requirements
Park University’s undergraduate certificate programs are designed to help you build targeted skills without committing to a full degree. To apply, you’ll need a high school diploma or equivalent and meet standard undergraduate admission requirements. Each certificate includes a set of specialized courses, and to earn the certificate, you’ll need to maintain a 2.0 GPA and complete at least 50% of the program coursework at Park to meet the residency requirements. Whether you’re enhancing your resume or exploring a new field, we’re here to support your journey.
Visit Admissions Policies and Procedures to learn more about admission requirements at Park University.
Business Analytics Career & Future Opportunities
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*General salary and employment outcomes vary by geographic area, previous work experience, education and opportunities for employment that are outside of Park University’s Control. The labor market and average salary range can be explored further at the U.S. Bureau of Labor and Statistics.
FAQs: Business Analytics, Undergraduate Certificate
Most students complete the undergraduate certificate in business analytics in under one year, depending on course load and transfer credits. The certificate program is designed for rapid skill development in data analysis, making it ideal for those seeking to upskill or transition into analytics roles without committing to a full degree. Students have the option of completing the coursework for the business analytics certificate online, and you can complete the online program at your own pace.
The certificate focuses on core analytics skills—like data visualization, predictive modeling, and data mining—without the broader general education requirements of a bachelor’s degree. It’s a faster, more affordable option for professionals who want targeted training or a stepping stone toward a full undergraduate degree later.
Absolutely. This certificate is designed to prepare students for roles such as junior data analyst, business intelligence assistant, or reporting specialist. It’s a strong credential for those looking to break into the field of data analytics without committing to a full degree program.
The undergraduate certificate introduces core concepts like data analysis, business intelligence, and decision-making tools—ideal for those new to analytics. The graduate certificate builds on this foundation with advanced topics such as predictive modeling and strategic analytics. It’s designed for individuals with a bachelor’s degree seeking deeper expertise or leadership roles in data-driven environments.
Ready To Take The Next Step?
Class Start Dates: Term Dates