Online and On-Campus w/Online Courses
Program Available
Bachelor's
Program Type
Total Credits
120
Affordability
Private School Education At State School Prices
Why Study Marketing?
Park University’s marketing degree helps students understand how delivering superior value to consumers leads to business success. Marketing is the driving force that connects businesses with their customers and keeps them coming back. With courses in areas like advertising, consumer behavior, and digital marketing, students gain real-world skills they can apply immediately. The Bachelor of Science in Business Administration in Marketing emphasizes hands-on learning through core assessments, assignments, and internships, preparing graduates for a fast-changing and opportunity-rich field.
What You’ll Learn
- The marketing program explores how emerging technologies are transforming digital marketing through tools like database marketing, multimedia, and interactive telecommunications. Practical experience with marketing software will help you apply these innovations in real-world marketing management settings.
- With a marketing degree, you’ll gain a deep understanding of consumer behavior by studying psychological and behavioral theories. This insight is essential for developing effective advertising strategies and informed decision-making in marketing management.
- Core marketing principles such as product development, pricing, promotion, and channel management are covered in the online marketing degree. You’ll examine how these elements function within the broader scope of marketing management, including both traditional and digital marketing approaches.
- The bachelor’s degree in marketing emphasizes hands-on marketing research skills, teaching you how to gather and analyze data to guide marketing decisions. You’ll learn to turn consumer insights into actionable strategies that support effective marketing management.
- You’ll develop creative skills through courses in graphic design and advertising production, including typography, layout, and professional design software. These tools will help you create impactful marketing materials across both digital and print platforms.
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Dr. Adrian James
Interim Dean, College of Management
Associate Professor of Management
adrian.james@park.edu
Tuition & Fees
Park University offers a transparent and student-focused approach to tuition and financial aid. Our tuition structure is designed to be competitive and manageable, and our financial aid counselors are available to guide you through every step of the process. From understanding your cost breakdown to exploring funding options, we ensure that financial planning is clear, personalized, and aligned with your educational journey.
Admission Requirements
Ready to take the next step in your education? Park University welcomes applicants with a high school diploma or equivalent who meet our undergraduate admission standards. Bachelor’s degrees require 120 credit hours, including coursework tailored to your major and core academic skills. To graduate, you’ll need to maintain a 2.0 GPA in your major and complete at least 30 credit hours at Park to meet the residency requirements, 15 of which must be earned in the major core. Whether you’re starting fresh or transferring in, we’re here to help you build a strong foundation for your future.
Visit Admissions Policies and Procedures to learn more about admission requirements at Park University.
Marketing Career & Future Opportunities
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*General salary and employment outcomes vary by geographic area, previous work experience, education and opportunities for employment that are outside of Park University’s Control. The labor market and average salary range can be explored further at the U.S. Bureau of Labor and Statistics.
FAQs: B.S.B.A. in Marketing
A BSBA in Marketing is a Bachelor of Science in Business Administration degree with a focus on marketing strategy, consumer behavior, digital media, and brand management. Park University’s degree program blends core business knowledge with hands-on marketing skills, preparing students for careers in advertising, market research, social media, and sales across a wide range of industries.
Graduates of Park University’s marketing degree online program are prepared for roles such as marketing manager, brand strategist, digital marketing analyst, social media coordinator, and public relations specialist. The curriculum emphasizes consumer behavior, marketing analytics, and strategic communication, equipping students with the skills needed to thrive in both corporate and agency settings.
While both degrees cover core business topics like finance, management, and economics, a BSBA in Marketing goes deeper into areas like consumer behavior, digital marketing, and brand strategy. It’s ideal for students who want to specialize in promoting products, analyzing markets, and leading creative campaigns.
The BSBA Marketing curriculum is regularly updated to reflect evolving practices in digital marketing, social media strategy, marketing analytics, and consumer engagement. Faculty with industry experience ensure that students learn the latest tools and techniques used by marketing professionals, preparing graduates to adapt quickly in a fast-changing business environment.
Ready To Take The Next Step?
Class Start Dates: Term Dates