Business Analytics

Learn how to use big data to drive business decisions.

What is Business Analytics?

The Business Analytics program is housed in the Robert W. Plaster School of Business. The program aims to provide students with the skills and knowledge in business analytics, which will allow them bridging technologies and data-driven decision-making in business and other relevant fields. The program prepares students to understand how technology helps working with data, how to convert analytical questions into a set of actions, and how to use appropriate tools to perform them. Students will have the opportunity to practice working with big data, data mining, predictive models, data visualization, and/or conduct analysis of marketing or web data.

Campus Centers, Gilbert, Online & Parkville

See the Curriculum section for Locations of specific programs.





Graduate Programs & Concentrations



Kirby Brown

Kirby R. Brown

Dean, College of Management

Dr. Greg Moore

Associate Dean Graduate Programs
Associate Professor of Finance

Dr. Dmitry Gimon

Associate Professor

Adrian James

Dr. Adrian James

Associate Professor of Management

Dr. Donna Ehrlich

Associate Professor of CIM

Business analytics combines skills, technologies, applications and processes to gain insight to drive business planning using big data.

Park graduates at Commencement

Business Analytics Career Opportunities

  • Data scientist
  • Business analyst
  • Business consultant
  • Quantitative analyst/modeler

Related programs

Park University is accredited by the Higher Learning Commission.

Park University is a private, non-profit, institution of higher learning since 1875.