Business Analytics Programs: Major & Master’s

What is Business Analytics?

The Business Analytics program is located in the Robert W. Plaster School of Business. The program aims to provide students with the skills and knowledge in business analytics, which will allow them bridging technologies and data-driven decision-making in business and other relevant fields. The Business Analytics certificate program prepares students to understand how technology helps working with data, how to convert analytical questions into a set of actions, and how to use appropriate tools to perform them. Business analytics major students will have the opportunity to practice working with big data, data mining, predictive models, data visualization, and/or conduct analysis of marketing or web data.

Locations & Learning Options

See the Curriculum section for locations of specific programs.

Online
Parkville
Gilbert
Campus Centers

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Dr. Adrian James

Associate Dean Graduate Programs
Associate Professor of Management
adrian.james@park.edu

Dr. Dmitry Gimon

Director
Associate Professor
dmitry.gimon@park.edu

Dr. Greg Moore

Associate Professor of Finance
gmoore@park.edu

Dr. Donna Ehrlich

Associate Teaching Professor
dehrlich@park.edu

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The Business Analytics master’s program combines skills, technologies, applications and processes to gain actionable insights that can drive business planning using big data.

Business Analytics