Digital Marketing

What is a degree in digital marketing?

Pursuing the Digital Marketing concentration will equip students with the knowledge and fundamentals necessary to analyze the digital landscape that has become the ‘new normal’ in the world of business. As the use and implementation of digital media become more of a necessity for businesses, the demand for marketing professionals with an in-depth understanding of the applications and implications of such technologies continues to grow.

Digital Marketing (For Business Majors) Minor


Digital Marketing (For Non-Business Majors) Minor


Kirby R. Brown

Dean, College of Management

Assistant Professor of Marketing

Toni-Rochelle Ford

Assistant Professor, Marketing

Dr. Penelope DeJong

Associate Professor of Marketing

Dr. Adrian James

Program Chair for the School of Business

Dr. Julia Creek

Assistant Professor of International Business

Dr. Robert Kao

Associate Professor of Finance

Nicholas Miceli

Dr. Nicholas Miceli

Associate Professor of Management/Accounting

Dr. Peter Soule

Professor of Economics

Professor of Economics

Dr. Stephen Bell

Professor of Economics

AJ Lutz

Visiting Assistant Professor

Dr. Henry Roehrich

Associate Professor of Marketing/Management

Lecturer, Management School of Business

Marion Ricono

Lecturer - Management

Shape the future

Park University’s School of Business prepares a diverse set of learners to support free enterprise in a socially responsible manner, within a global community. The Business Administration core includes courses in accounting, economics, international business, mathematics, law, policy, marketing and management. You can then choose from one of six concentrations.

digital marketing Career opportunities

  • Ecommerce Marketing Analyst
  • Digital Marketing Manager
  • Social Media Manager
  • Email Marketing Specialist
  • SEO/SEM Specialists
  • Chief Marketing Officer
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group of students talking

A Park University Business education: a great return on your investment

Park University’s School of Business is one of the largest nonprofit business and management schools in the U.S. Our mission is to provide quality, innovative, application-based learning. As a Business Administration major, you will learn principles that cross disciplines. You’ll graduate poised to generate new ideas and make them happen.

Related programs

Park University’s degree programs are accredited by the Higher Learning Commission.

Park University is a private, non-profit, institution of higher learning since 1875.