Pursuing the Digital Marketing concentration will equip students with the knowledge and fundamentals necessary to analyze the digital landscape that has become the ‘new normal’ in the world of business. As the use and implementation of digital media become more of a necessity for businesses, the demand for marketing professionals with an in-depth understanding of the applications and implications of such technologies continues to grow.
A Park University Business education: a great return on your investment
Park University’s School of Business is one of the largest nonprofit business and management schools in the U.S. Our mission is to provide quality, innovative, application-based learning. As a Business Administration major, you will learn principles that cross disciplines. You’ll graduate poised to generate new ideas and make them happen.